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$79.00
Each of the 14 Laws is drawn from evolutionary biology, ethology, and behavioural research. The science that explains why certain men are perceived as authoritative before they say a word. When you understand it, every wardrobe decision becomes precise.
- The biological basis of first impressions
- Body proportion science & the fit framework
- Colour hierarchy, contrast & authority signalling
- The 90/90 Wardrobe Rule
- Pattern, texture & fabric as biological signals
- The Savile Row principles decoded
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$149.00
Both books and The Command Manual App included at no extra cost. The complete ABC framework in a single purchase.
- The 14 Laws of Men’s Fashion
- The Man the World Responds To
- The Command Manual App · 1 Year (FREE)
- 19-Page Bonus Pack
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$89.00
Built on the neuroscience of voice perception, the psychology of social dominance, and the documented science of how physical presence is read by the human brain. Not advice on confidence — the precise mechanics of why certain men command rooms.
- The neuroscience of vocal authority
- Grooming as biological & social signalling
- Proxemics & spatial dominance
- The assertive communication stack
- Eye contact, posture & the body language hierarchy
- Identity architecture — the foundation everything rests on