The 14 Laws of Men’s Fashion

Each of the 14 Laws is drawn from evolutionary biology, ethology, and behavioural research. The science that explains why certain men are perceived as authoritative before they say a word. When you understand it, every wardrobe decision becomes precise.

• The biological basis of first impressions
• Body proportion science & the fit framework
• Colour hierarchy, contrast & authority signalling
• The 90/90 Wardrobe Rule
• Pattern, texture & fabric as biological signals
• The Savile Row principles decoded