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$3,000.00
Three sessions every week with David. This is not check-in culture — it is consistent, hands-on direction that keeps your image sharp and intentional at all times.
- Three sessions per week with David
- WhatsApp access for same-day outfit decisions
- Wardrobe review & ongoing direction
- Fit, colour & proportion refinement
- Environment-specific image calibration
- Quarterly full image audit
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$5,000.00
Unlimited access. David manages your image across every context — sessions, shopping, branding, events, and travel. Nothing is left unattended.
- Everything in Foundation
- Unlimited sessions — no cap
- Personal shopping direction & sourcing
- Personal branding alignment
- Event & occasion preparation
- Travel & wardrobe packing direction
- Priority same-day WhatsApp response
- Quarterly full image audit
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$79.00
Each of the 14 Laws is drawn from evolutionary biology, ethology, and behavioural research. The science that explains why certain men are perceived as authoritative before they say a word. When you understand it, every wardrobe decision becomes precise.
- The biological basis of first impressions
- Body proportion science & the fit framework
- Colour hierarchy, contrast & authority signalling
- The 90/90 Wardrobe Rule
- Pattern, texture & fabric as biological signals
- The Savile Row principles decoded
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$149.00
Both books and The Command Manual App included at no extra cost. The complete ABC framework in a single purchase.
- The 14 Laws of Men’s Fashion
- The Man the World Responds To
- The Command Manual App · 1 Year (FREE)
- 19-Page Bonus Pack
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$89.00
Built on the neuroscience of voice perception, the psychology of social dominance, and the documented science of how physical presence is read by the human brain. Not advice on confidence — the precise mechanics of why certain men command rooms.
- The neuroscience of vocal authority
- Grooming as biological & social signalling
- Proxemics & spatial dominance
- The assertive communication stack
- Eye contact, posture & the body language hierarchy
- Identity architecture — the foundation everything rests on